Display Management and Monitoring—control displays easily:

• Reboot single or multiple screens at once.

• Group screens with multi-tag support.

• Instantly add playlists, media, or schedules across displays.

• Change content with just a few clicks.

• View what’s playing using the snapshot tool.

• Set automated ON/OFF times for your displays.

Media Management Features:

• Supports images, videos, documents, HTML, and URLs.

• Set expiry dates for auto-removal.

• Bulk media push to playlists.

• Organize files with folders.

• Replace media easily.

Powerful Schedules:

• Flexible calendar-based scheduling for any type of event.

• Add multiple events with repeat options: once, daily, weekly, monthly, or yearly.

• Set fixed end dates for events.

• Use a default playlist to fill gaps in the schedule.

Playlists:

• Drag and drop content to update playlists.

• Upload media directly while adding to playlists.

• Preview playlists before publishing to screens.

• Easily copy and edit existing playlists.

• Check which displays will be affected by each playlist.

Layouts and Apps:

• Divide screens into multiple parts using preset or custom layouts

• Organize layouts neatly in folders

• Supports images, videos, documents, HTML, and URLs.

• Set expiry dates for auto-removal.

• Bulk media push to playlists.

• Organize files with folders.

• Replace media easily.

Proof of Play Reports:

• Generate reports for media, displays, or playlists.

• Access weekly or monthly summaries.

• Download reports in HTML or CSV formats.

AD Analytics

We help advertisers measure how well their campaigns perform in the real world. By tracking key data points, brands can understand their campaign reach, audience engagement, and return on investment (ROI) more accurately than ever before.

Here are the most important billboard analytics that matter today:

• Impressions: The estimated number of times people see your billboard, often calculated using traffic data, sensors, and location insights.

• Reach: The total number of unique individuals who viewed your ad.

• Dwell Time: How long viewers spend looking at your billboard — a sign of strong engagement.

• Engagement Metrics: Measured through QR code scans, website visits, social media interactions, or increased app traffic after your billboard goes live.

• Audience Demographics: Insights like age, gender, and interests, gathered from sensors or third-party data sources to refine targeting.

• Frequency: How often one person sees your ad within a given time frame — essential for brand recall.

• Conversion Tracking: Links billboard views to real-world actions, such as store visits, form fills, or promo code redemptions.

• Brand Recall: Surveys or studies that show how well audiences remember your ad after exposure.

• Location & Movement Analytics: Uses geolocation data to track where viewers come from and where they go next, helping advertisers choose the best billboard locations.

• ROI & Cost Effectiveness: Measures the financial impact of your campaign by comparing spend to conversions or business growth.

• Programmatic Billboard Data: Enables real-time reporting, targeting, and optimization for digital out-of-home (DOOH) ads.

Modern digital billboard analytics use advanced tools like sensors, computer vision, and mobile data to deliver real-time, data-driven insights. This makes outdoor advertising more measurable, targeted, and effective — turning every billboard into a powerful performance channel for your brand.